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Shiseido Merges French and European Operations

Part of a three-year restructuring plan

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By: TOM BRANNA

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Shiseido Co. has merged its European and French subsidiaries into one unit, Shiseido Europe. The move is part of a three-year restructuring plan. “Through the merger, Shiseido is seeking to strengthen marketing functions and infrastructure, boost Shiseido brand presence in the European market and improve profitability,” the company said in a statement. “The company aims to share expertise and improve execution by integrating overlapping functions at both companies. The merger will be pa...

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